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MM+M reveals its 2023 Awards finalists – MM+M Online

Medical marketing’s biggest night is set for October 5 with a live gala at Cipriani Wall Street that will be streamed online.
MM+M today unveiled its 2023 MM+M Awards shortlist. Now in its 20th year, the medical marketing industry’s premier awards program celebrates the campaigns, organizations and people who created the year’s most compelling work.
More than 90 judges boasting a wide range of expertise narrowed down the hundreds of entries to a select top few. It’s this rigorous analysis that has made the MM+M Awards the industry’s gold standard.
“We’re constantly awed by the quality of work produced by the medical marketing community,” said MM+M editor-in-chief Larry Dobrow. “The judges who have to choose among the shortlisted entries have quite the challenging assignment ahead of them.”
The 2023 MM+M Awards will be handed out on October 5 at Cipriani Wall Street in New York City. For tickets and more information about the digital simulcast, visit www.mmm-awards.com.
Dotdash Meredith Verywell
Everyday Health Group
GoodRx Health
Remedy Health Media  HealthCentral
Remedy Health Media  Patient Power
Full Beaker  Nurse.org     
GoodRx  GoodRx Provider
MDLinx
ReachMD 
Remedy Health Media 
OBR Oncology
American Parkinson Disease Association and Havas Health Plus  ParkinSex
AstraZeneca, Amgen and Imre Health  Break the Cycle of Uncontrolled Asthma
Atrium Health  Newborn Acquisition Campaign
Shield Therapeutics and 21Grams  The Un-ironic Iron: The Ironically Innovative Phone Call
Zoetis and Ogilvy Health  Cat Pain IQ
AstraZeneca and Edelman  Up the Antibodies
CSL Behring and Salutem Portraits of Progress
Genentech and Syneos Health Communications  SMA My Way: Double Take
Sanofi and Weber Shandwick  Not Today, Flu
Vertex Pharmaceuticals and Weber Shandwick  Targeting the Toughest Diseases
Black Women Wellness LA and Area 23  Everything They Didn’t Tell You 
Horaios Dermatology Clinic and Wunderman Thompson Health  DiagnostiCookies
One Love Foundation and Minds + Assembly  Unhealthy Connections
PodHER and Klick Health  The Congregation
Unchained At Last and Area 23  Unseen Housewives
Genentech and 21Grams  Not So Bloody Mary
Global Lyme Alliance and Eversana Intouch  Defusing the Ticking Lyme Bomb
Horizon Therapeutics and Area 23  The Outside In Experiment 
Meridian Medical Technologies and Wunderman Thompson Health  Smallpox Simulator
The Opt-In, Men4Choice, New Voices for Reproductive Justice, ProChoice Majority and The Considered  Speak Up Man
Entrée Health Access Next
Genentech and 21Grams Bobbi
Indegene Next Forecasting
RADAR Analytics  National Provider Identifier Explorer Dashboard 
Zoetis and Ogilvy Health Cat Pain IQ
AbbVie and CultHealth  Qulipta — Migraine Mode
Argenx and Closerlook  Vyvgart — MG United
PodHer and Klick Health  The Congregation
Sun Pharmaceuticals and Core-Rx Communications  Winlevi Consumer Website
Zoetis and Ogilvy Health  Cat Pain IQ
American College of Allergy, Asthma, and Immunology and SFC Group  ACAAI AllergistFinder.com
Argenx and Minds + Assembly  Vyvgart — Recharging the Path to Treatment
Coherus BioSciences and AT Nutrient  Cimerli HCP website 
Merck and PrecisionValue  Merck Access Program for Keytruda Website Redesign
Santen and Elevate Healthcare  Stop Flares Fast
AstraZeneca and 21Grams  A Touch Of Flu
CSL Seqirus and Merge  Think Outside the Shell
Horizon Therapeutics and Area 23  The Outside In Experiment
Merck and Klick Health  Help Protect the Next
Pfizer and Havas Life  Marvel Everyday Heroes Presented by Pfizer and BioNTech
American Parkinson Disease Association and Havas Health Plus  ParkinSex
Bayer and Twelvenote  One A Day’s The Gratitude Project
Idorsia Pharmaceuticals U.S. and Ruder Finn  The Quest for Sleep
Robert Wood Johnson Foundation, Shift and Revive  Who Cares: A Nurse’s Fight for Equity
TherapeuticsMD, theSkimm, Weber Shandwick, Resolute Digital and McCann NY       Un-apologize: A Whitney Cummings Comedy Special
Avrio Health and FCB Health New York and Real Chemistry  OMg
Genentech and 21Grams  Not So Bloody Mary
Otsuka America Pharmaceutical and Minds + Assembly  Society of Valued Minds
RVL Pharmaceuticals and Precisioneffect  Upneeq Launch Campaign
Sanofi and Terri & Sandy  Aspercreme — AsperQueens
AstraZeneca and Edelman  Lung Story Short
Bayer and Twelvenote  Midol: The Real Reason
Bayer and Twelvenote  One a Day’s The Gratitude Project
Genentech and 21Grams  Zero 
PodHER and Klick Health  Thirst
AstraZeneca and Edelman  Lung Story Short
AstraZeneca and Edelman  Up The Antibodies
Sanofi and Weber Shandwick  Not Today, Flu
Staar Surgical and Gold PR  Launching a New EVOlution in Vision Correction         
TherapeuticsMD, theSkimm, Weber Shandwick, Resolute Digital and McCann NY Un-apologize: A Whitney Cummings Comedy Special
CSL Behring and AbelsonTaylor  HemEvolution 
Ferring Fertility and Evoke Group  Fertility Outreach
Genentech and 21Grams  Zero
Janssen Pharmaceuticals, Golin and FCB Chicago  Breathe In, Speak Out About Pulmonary Arterial Hypertension (PAH)
Janssen Pharmaceuticals and FCB Chicago  Unseen & Unheard Podcast
Horizon Therapeutics and Area 23  The Outside In Experiment
Horizon Therapeutics and Area 23  The Systemic Booth
NextMed and Klick Health  LifeSaving Radio
Novartis and Nucleus Global  Step into PNH: Iptacopan A Virtual MOA Experience
UCB and Fishawack Health  RheuMuseum
DomesticShelters.org and Neon  Code Red
Four Paws and Ogilvy Health 
Pets of War
HealthyWomen and McCann Health New York 
Mansplaining Heart Attacks
New York Festivals Health and Ogilvy Health  New York Festivals Health Awards
NYU Langone Health and Deloitte Digital 
Top Dog
Horizon Therapeutics and Area 23  Toxic Portraits
Medexus Pharmaceuticals and Elevate Healthcare  See More. Resect More.
Pharming Healthcare and Sound Healthcare Communications  Targeting the Mechanics of APDS
Sanofi and Area 23  (Almost) Universal Protection
SpringWorks and Ogilvy Health  Tendrils
Bayer and Area 23  The Messenger
Boehringer Ingelheim and Confideo  Ofev Immersive: A Series of Augmented Reality Tactical Integrations
Endo Pharmaceuticals and Klick Health  Bend Your Ear to the Bent Carrot
Horizon Therapeutics and Area 23  Toxic Portraits
Novartis and The Considered  PsO AR Experience
GoodRx  GoodRx Manufacturer Solutions 
Moderna and TBWAHealth Collective 
Welcome to the mRNAge
New York Festivals Health and Ogilvy Health 
New York Festivals Health Awards
NYU Langone Health and Deloitte Digital
  Top Dog
Vertex Pharmaceuticals and Weber Shandwick 
Targeting the Toughest Diseases
Cycle Kids and Ogilvy Health  Cycle Kids
Four Paws and Ogilvy Health  Pets of War
Global Lyme Alliance and Eversana Intouch  Defusing the Ticking Lyme Bomb
Paws NY and Klick Health  The Bridge
The Chrysalis Initiative and Eversana Intouch  Inequality You Can’t Ignore
DomesticShelters.org and Neon  Code Red
Moons and 21Grams  The Cure Cup
PRB, Dr. Shalon’s Maternal Action Project and Tank Worldwide  Lullabye
She Can STEM, Ad Council and Deloitte Digital  Dare to STEM
The Chrysalis Initiative and Eversana Intouch  Inequality You Can’t Ignore
Boundless Life Sciences Group  We Are The Barrier Breakers
FCB Health Canada  We Are Far Out
GSW  See Between The Lines
Real Chemistry  #LifeatRealChem Culture Video 
Triple Threat Communications  The Unagency
Intra-Cellular Therapies and Hill Holliday Health  Caplyta Let in the Lyte
Janssen Pharmaceuticals and FCB Chicago  The Change Exhibit
Novo Nordisk and CultHealth  Oh, Oh, Oh Ozempic!
Pfizer and FCB Health New York  A Whole Different Ball Game
Sanofi and Terri & Sandy  Long Live Your Teeth!
Agile Therapeutics and Heartbeat  Twirla Patch & Play 
Children’s Health and Colle McVoy   Incredible. Together.
Intra-Cellular Therapies and Hill Holliday Health  Caplyta Let in the Lyte
Neurocrine Biosciences and AbelsonTaylor  Ingrezza Spotlight 
NYU Langone Health and Deloitte Digital   A N.Y. Minute
AstraZeneca and 21Grams  A Touch Of Flu
Horizon Therapeutics and Area 23  Toxic Portraits
Sanofi and MRM  Live Your Greatness
Sanofi and Terri & Sandy  Aspercreme — AsperQueens 
Shield Therapeutics and 21Grams  The Un-ironic Iron
Allergan Aesthetics and Pacific Communications  Natrelle: Where Artistry Meets Innovation
GoodRx  GoodRx Effect
Horizon Therapeutics and Area 23  The Systemic Booth
Novo Nordisk and CultHealth  Oh, Oh, Oh, Ozempic!
Pfizer and Havas Life  Marvel Everyday Heroes Presented by Pfizer and BioNTech
BioMarin and GSW  Voxzogo: It’s Go Time!
Cutera and EvolveMKD  AviClear: A Game Changer in the Treatment of Acne
Dermavant and 21Grams  Vtama Cream Product Launch
Idorsia Pharmaceuticals US and DDB Health  Quviviq: Insomnia Needs a Wake Up Call
Sennheiser and Terri & Sandy  Singing for Supper
Daiichi Sankyo and 21Grams  Siobhan Blooms
Horizon Therapeutics and Area 23  The Outside In Experiment
Horizon Therapeutics and Area 23  The Systemic Booth
Horizon Therapeutics and Area 23 Toxic Portraits
Janssen and 21Grams  Rybot
Bayer and Area 23  The Messenger
Klick Health  The Congregation
Novartis and The Considered  Under Her Skin
She Can STEM, Ad Council and Deloitte Digital   Dare to STEM
The Chrysalis Initiative and Eversana Intouch  Inequality You Can’t Ignore
Duke Clinical Research Institute and MMG  Data Driven Approach for Increasing Diversity in Clinical Trials
KVI Brave Fund and Klick Health 
The Overdose Radar
Rand Corporation and Everyday Health Group Pregnancy & Parenting  
Everyday Health Group Pregnancy & Parenting X Rand Corp. Tele-MILC Study
Apellis Pharmaceuticals and Entrée Health  Clearly Seeing Geographic Atrophy
Mirum and McCann Health Managed Markets  Stopping the Itch in Children with ALGS
Myomo and Axon  Access to Movement: The Life-Changing Benefits of MyoPro
Pfizer and Mosaic Group  Not Just Hair Loss — Alopecia Areata Payer Campaign
Sanofi and Lumanity  Increase Forward Visibility
Children’s Health and Colle McVoy  Children’s Health Incredible. Together.
Horaios Dermatology Clinic and Wunderman Thompson Health  DiagnostiCookies
Rush University System for Health and Motion Agency  It’s Go Time
SFC Group and Goshen Health Cervical Cancer Awareness Campaign
University Hospitals Cleveland and BoatHouse  Rainbow Campaign
AstraZeneca and The Considered  Kidney & Kidney
Boehringer Ingelheim and Area 23  Disrupt the Fury
Four Paws and Ogilvy Health  Pets of War
Meridian Medical Technologies and Wunderman Thompson Health 
Smallpox Simulator
Novocure and Invivo Brands 
Tumor Treating TFields Therapy: A Bold Move in Oncology  
DomesticShelters.org and Neon  Code Red
Global Lyme Alliance and Eversana Intouch  Defusing the Ticking Lyme Bomb
Moons and 21Grams  The Cure Cup
Papo Sobre Autoestima and Klick Health  Self Defense Sauce
Zoetis and Ogilvy Health  Cat Pain IQ
AstraZeneca and Edelman  Lung Story Short
AstraZeneca and Edelman  Up The Antibodies
DomesticShelters.org and Neon  Code Red
Merck and Klick Health  Help Protect the Next
Pfizer and Havas Life New York  Act Fast Campaign
Allergan and Pacific Communications Open Your Eyes to Ozurdex
Extremity Preservations Orthopedic Center and FCBCure  Endless Frictions
Novartis/Genentech and FCB Health New York  AsthmAllergies
PAC Media Group/Pangaea Creative House The Nose Wizard Challenge
Papo Sobre Autoestima and  Klick Health Self Defense Sauce
Havas Voice
Humancare
Park & Battery

Megan Driscoll, EvolveMKD
Paul Dyer, Lippe Taylor
Denise Henry, Havas Life
Mike Rosich, DNA Communications

BGB Group
Calcium
Imre
Merge
Spectrum Science Communications
CrowdPharm
Deloitte Digital
Klick Health
Minds + Assembly

Vaniam Group
The Bloc Value Builders
Entrée Health
Havas Gemini
Mosaic Group
PrecisionValue

Area 23 on Hudson
Ashfield MedComms
Caudex
Healthcare Consultancy Group
ProHealth 
GCI Health
Lippe Taylor

MMC
Red Havas
Ruder Finn

DDB Health
Elevate
H4B Boston
Boundless Life Sciences Group
DNA Communications
EvolveMKD
Havas NOW
YuzuYello

Arnold New York
CultHealth
Evoke MicroMass
Imre
Lippe Taylor
Area 23 
FCB Health New York
Klick Health
Neon
Ogilvy Health
Evoke
Havas Health & You
IPG Health Network
Real Chemistry
Honoree to be announced shortly.
Honoree will be the most exemplary campaign or marketing initiative from the past year, selected from the winners of the previous campaign categories.

Join us on Wednesday, November 8 for MM+M’s second annual Media Summit, which will unite health media A-listers from the realms of podcasting, programmatic technology and point-of-care content.
Through strategic collaborations between Veradigm and industry leading demand side platforms (DSPs), marketers have the option to buy EHR inventory both directly and programmatically.
How to better connect with patients at critical moments and improve outcomes with reach at-scale
Organizations can partner with Advisory Board Sponsorship to create content and events that elevate their thought leadership.
During this conversation, hear from Swoop and Bayer about how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.
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